Researcher at the Digitisation Research Group, Kaunas University of Technology, Lithuania, Elena Vitkauskaité works on various research projects funded by Lithuanian government and European Commission (such as 6th Framework, H2020, Interreg IVC) related to e-Business, e-Government. Current research interests related to the internet of things, gamification, cross-cultural issues on the web, social network sites.
Lecturer at the School of Economics and Business, Kaunas University of Technology, Lithuania, she is teaching undergraduate students about Digital Business, Digital Marketing Social Media Marketing, and Marketing in Virtual Environments.
PhD. candidate since 2008 and the preliminary topic of her dissertation: ‘Localisation of Marketing Decisions in Social Network Sites’.