The Observatory monitors and analyses developments in the online platform economy to enable informed and flexible policy making in the EU.
|The Observatory on the Online Platform Economy monitors the evolution of the platform economy to support the European Commission’s work on online platforms.
The Observatory focuses on developments in the online platform economy, including issues such as the ranking of search engine results by algorithms, access to and use of personal data by platforms, favourable treatment given by online intermediaries to their own goods and services, and transparency in online advertising.
E-commerce marketplaces accounted for €42 billion of the total European cross-border trade (excluding travel) in 2018, with €9 billion of this turnover generated by European owned marketplaces.
46% of surveyed business users experienced problems and disagreements with the platforms in their business relationship.
Just over six in ten companies that sell their products and/or services on online marketplaces agree that the terms and conditions on these websites are generally clear.
Of SMEs in the EU that sell online, more than eight in ten rely on search engines to promote their products or services online.
Half of the companies that use an online marketplace agree that there is a reliable dispute resolution system if they have a dispute with the online marketplace they use.
The Observatory on the Online Platform Economy aims to contribute to a fair and trusted environment for cooperation between business users and online platforms.
In parallel, business users and platforms can flag issues and challenges encountered in their dealings with each other.